FAQs

Field of Women is Breast Cancer Network Australia’s (BCNA’s) signature event that aims to bring the statistics of breast cancer to life in a meaningful and visually powerful way that highlights the personal impact of breast cancer on our community.

Previously held in Melbourne in 2023, 2018, 2014, 2010 and 2005, and in Sydney in 2007, the event features over 10,000 people standing together to represent the over 20,640 people who will be diagnosed with breast cancer each year.

In non-Field of Women LIVE years, BCNA hosts the Pink Lady Match with Melbourne Football Club at the MCG.

2025 is a Pink Lady Match year, meaning that there will not be a LIVE Field of Women formed on the G prior to the match. Since 2021, a Virtual Pink Lady has also been available to enable people, no matter where they live can get involved, help fill the Pink Lady, and leave their own personal messages online, in support, memory or celebration.

The Pink Lady Match will be hosted at the MCG during Round 22 between Melbourne v Western Bulldogs. The match will take place on  Sunday 10 August at 3.20pm.

Everyone is invited to get involved – men, women and children. We encourage you to bring along partners, friends, supporters and survivors. 

You do not need to have breast cancer to participate.  We are selling tickets in the 'Pink Lady Bay' with 100% of these proceeds going to BCNA to help support all Australians affected by breast cancer.

An estimated 21,194 Australians will be diagnosed with breast cancer in 2025. The Pink Lady match is a chance to support all Australians that have been affected by breast cancer.  

A breast cancer diagnosis affects family, friends and can have a ripple effect through communities.  

Yes, not only are men diagnosed with breast cancer but they are also an incredible source of support for women with breast cancer.  It is estimated 220 men will be diagnosed with breast cancer in 2025 in Australia.  This is in addition to  the many thousands of friends and family,  including husbands, brothers and sons’ who are part of imperative support networks.

Yes, the Pink Lady Match 2025 is a family friendly event.  

BCNA have a limited number of tickets available to sit in the designated Pink Lady Bays. Only tickets purchased directly from BCNA will be allocated to sit in the designated Pink Lady Bays. Tickets will be issued directly from BCNA via email.  100% of these proceeds go to BCNA.

Standard BCNA Pink Lady Bay seat and package (Lvl 1)

$49 per ticket 

• Ticket  includes general admission (GA) seating for Pink Lady match (Melbourne v Western Bulldogs) in the allocated Pink Lady Bay(s) and an all new 2O25 PLAY4BCNA beanie. 
• Your beanie and match day gift and seat is guaranteed for all Pink Lady Bay s ticket holders for collection upon arrival at the MCG.

Beanie Upgrade BCNA Pink Lady Bay seat and package (Lvl 1)

$55 per ticket 

• Ticket  includes general admission (GA) seating for Pink Lady match (Melbourne v Western Bulldogs) in the allocated Pink Lady Bay(s) and an all new 2O25 Pink BCNA Fashion beanie. 
• A match day gift will be guaranteed for all Pink Lady Bay seat holders for collection upon arrival.

If you require special needs assistance to attend the Pink Lady Match please contact BCNA via email: fieldofwomen@bcna.org.au.

Designated disabled parking is via the Yarra Park Entry Gate 3 via Wellington Parade South or Gate 7 via Brunton Avenue.

Pink Lady Match Tickets are available directly from BCNA via this link. 

You will be required to scan into the MCG with your pre-issued ticket (or your eligible club membership) and you will need to present your Pink Lady Match Ticket (proof of purchase) to collect your beanie and gift at the Pink Lady bay. 

For group ticketing options for groups larger than 10 people, please email – fieldofwomen@bcna.org.au

Your ticket will be emailed to via Ticketek once official match tickets released. to BCNA for issue. If you do not have internet access then ask a friend or family member to assist you. Enquiries: fieldofwomen@bcna.org.au 

In line with Australian Taxation Laws, your ticket fee is not a tax deduction. There is a donation option when booking your ticket. Donations over $2 are tax deductible.  A virtual place is a 100% tax deductible donation.

BCNA merchandise is available for order via the BCNA online store. Please note our beanies may sell out on or prior to event day and we highly recommend you order any additional merchandise at time of ticket purchase. 

*Note Pink Lady Bay tickets include your selected beanie type and these will be available for collection at the Bay on presentation of your ticket.

 BCNA merchandise  may be ordered directly from the BCNA online store or at the event on Sunday 10 August.

Gate numbers have been allocated to assist with the even dispersion of crowd numbers accessing the ground. 

Please email fieldofwomen@bcna.org.au if you would like to request a blue man silhouette or visit the BCNA mini field between Gates 2 - 3 in Yarra Park on event day.

We encourage you to wear some pink! We will aim to create the solid sea of pink for our Pink Lady Bay, however we encourage you to dress up, have fun and get in the “pink spirit” of the day.

Public transport is the best way to get to the MCG.

There are two train stations close to the MCG. Jolimont is north of the ground and offers a five-minute stroll through Yarra Park to the ground. From any railway station in the central business district, take the Hurstbridge or Epping lines.

The other station is Richmond on the south-eastern side of the MCG. It's a slightly longer walk to the ground but you can walk past the Punt Road Oval to the Great Southern Stand side which is best for Gate 5 and 6 entry.

To get to Richmond station from the city, take any train on the Lilydale, Belgrave, Alamein, Glen Waverley, Dandenong, Pakenham, Cranbourne, Frankston or Sandringham lines.

Three tram routes provide access to the MCG. 

No. 75 (City-Vermont South) travels along Flinders St and connects with the eastern suburbs via Wellington Parade.

No. 48 (Docklands/City-North Balwyn) travels along Collins St and connects with the eastern suburbs via Wellington Parade. Both these routes stop just outside the MCG.

No. 70 (Docklands/City-Wattle Park) travels along Flinders St then detours via Melbourne Park and the tram stop is a short walk across the footbridge to the ground. 

Taxis are available from the ground at the conclusion of each event or alternatively from the Pullman Hotel directly opposite the MCG near Jolimont station.

Otherwise the venue is a pleasant 15 minute walk from the city.

Please come anyway! We will have some pink rain ponchos available for purchase at the BCNA merchandise outlets on match day.

As part of the terms and conditions of ticket purchases, we are unable to provide a refund.

Yes – you are welcome to volunteer to help at this event.  Please be aware that many of the volunteer roles occur outside the ground and will not be able to watch the entirety of the Pink Lady Match.

To register on our list of volunteers please email fieldofwomen@bcna.org.au

We understand that many of you would love to be involved but can’t be there with us for the event. 

Those who are unable attend the Pink Lady Match at the G, will be able to help fill the Virtual Pink Lady by purchasing a virtual place and leaving a message of support for those affected by breast cancer. You can purchase your virtual place  HERE

You can watch the event on TV (through Channel 7 and Fox Footy) and follow our updates on Breast Cancer Network Australia’s Facebook page or our @BCNAPinkLady Instagram page and Twitter feeds. 

If you would like to make a donation to Breast Cancer Network Australia in support of the event fundraising please go to the Virtual Pink Lady to make a donation HERE  

100% of proceeds from Pink Lady Bay tickets and Virtual Pink Lady donations go towards supporting Breast Cancer Network Australia’s important work. 

BCNA provides a wide and growing range of services to newly diagnosed Australians, survivors of breast cancer and Australians living with metastatic breast cancer. 

All of BCNA’s resources and support services are provided free of charge including:

• a telephone helpline
• a range of high quality print and digital resources
• an online community
• an informative 'Upfront About Breast Cancer' podcast series
• My Care Kit with post-surgery bras (thanks to Berlei)
• bilingual resources in six languages
• accessible resources for people with a disability or low English literacy
• and much more including volunteer led projects and representation.

To learn more about us and what we do, visit www.bcna.org.au

The Pink Lady Match would not be possible without the support of the Melbourne Football Club, Melbourne Cricket Club, MCG and our Major Event Partner Red Energy.